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Social Media Success Summit 2011
| Category | Finances and Money |
|---|---|
| Author | Social Media Success Summit 2011 |
| Published | 2011 |
| Language | English |
| Tags | business instructor marketing media social |
| Description | EVENT KEYNOTE: The Future of Social Media: A Forecast Based on Research INSTRUCTOR: Jeremiah Owyang TOPIC: Why social media now? Is 2011 the year of integration? Find out how social media is spreading into many digital touchpoints and changing lifestyles, businesses and how we interact with each other. In this presentation, analyst Jeremiah Owyang from the Altimeter Group will provide you his social media insight, identify the trends to watch and reveal how companies are responding. Finding and Engaging Your Target Audience With Social Media INSTRUCTOR: Brian Solis TOPIC: Engagement and Acquisition Twitter, Facebook, Foursquare, YouTube and Groupon! These hot networks are quickly becoming standard extensions of any business's marketing strategy. But these networks represent something much more transformative. Now everyday individuals are influencing the decision-making process. They represent an entirely new cadre of authorities and experts. And they're changing everything. During this session, Brian Solis, author of Engage, will discuss the new world of influence and introduce strategies and tactics for identifying who exactly is influencing your market and how to engage them in ways that work for you and them. Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement INSTRUCTOR: Mari Smith TOPIC: Facebook Marketing As much as 90% of Facebook users do not return to pages once they like a page. This means most of your fans only ever see and interact with your Facebook page posts via their news feeds. In this exciting session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal how to begin mastering the art and science of consistently getting in front of your fans via the news feed. It's one thing to have a great-looking fan page; it's another to have exceptionally high engagement. Mari will show you how to do both to get maximum results from your Facebook marketing! How to Create On-the-Fly Videos to Enhance Your Social Media Content INSTRUCTOR: Steve Garfield TOPIC: Video Marketing Your video content is 50 times more likely to appear on the first page of search results than your standard text-based content, according to a recent Forrester Research report. Video should be part of your content mix, but creating videos can be a scary proposition. But the good news is that recent video innovations make the prospect less frightening, providing you more options than ever. During this session, Steve Garfield, author of Get Seen, will show you how to create videos on the fly to embed on your site or blog. He'll also provide content ideas that are best suited to video and discuss affordable and easy-to-use video cameras and equipment. Proven Social Media Strategies to Rapidly Grow Your Business INSTRUCTOR: Michael Stelzner TOPIC: Social Media Strategy Are you looking to stand apart from your competitors? Do you need a new strategy-one that you'll enjoy implementing? During this high-energy session, Michael Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition, will reveal his proven elevation principle strategy to grow your business. And it's not just any strategy, it's the very one he used to transform Social Media Examiner into a social media sensation. You'll learn how great content, plus other people, minus marketing messages can rapidly grow your business. 13 Ways to Use Twitter Marketing to Grow Your Business INSTRUCTOR: Hollis Thomases TOPIC: Twitter Marketing With over 190 million users generating 65 million tweets a day, Twitter's unique real-time communications platform makes marketing to a global audience as easy as typing or texting 140 characters! In this presentation, Hollis Thomases, author of the book Twitter Marketing: An Hour a Day, will show you how to use Twitter to build a brand (or personal brand), promote products and services, conduct market research and generate leads and sales. She'll reveal case studies and showcase some helpful Twitter tools. How to Ensure Your Brand Makes Customers the Forefront of Your Social Media Activities INSTRUCTOR: Frank Eliason (Citigroup) TOPIC: Social Customer Service Customer service and social media are closely tied, thanks in large part to the efforts of Frank Eliason. As a pioneer in social media customer service (first at Comcast and now at Citigroup), Frank has extensive experience. During this session, you'll discover how to make customers the center of your social media efforts. Frank will reveal actionable tips that will help your business succeed. How Big Business-to-Business Brands Are Leveraging the Power of Social Media (Panel Discussion) PANELISTS: Todd Blecher (Boeing) and Stephanie Marx (Cisco) TOPIC: Business-to-Business Big Brand Case Examples Wondering how well known B2B businesses are using social media to engage consumers and prospects? Look no further! In this session, popular brands will come together for the first time to share how they've achieved social media success. You'll have the opportunity to ask your questions live to our panel. How to Instantly Engage Your Market, Connect with Customers and Create Products that Grow Your Business Now INSTRUCTOR: David Meerman Scott TOPIC: Real-time Marketing Wake up! It's revolution time! Gone are the days when you could plan out your marketing programs well in advance and release them on your timetable. It's a real-time world now. And if you're not engaged, then you're on your way to marketplace irrelevance. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be among them. During this session, David Meerman Scott, author of Real-Time Marketing & PR, reveals what you need to know to seize the initiative, open new channels and grow your brand. Leveraging the Blogosphere to Build Audience INSTRUCTOR: David Germano TOPIC: Advanced Blogging Are you looking to grow a large following for your blog? In this session, David Germano from Barefoot Proximity will reveal how his company has built very large blogs for Fortune 50 companies using the power of other bloggers. He'll present case studies and share techniques on how to more effectively leverage the blogosphere. You'll discover innovative strategies to better connect with the audience you're trying to reach and how content curation can grow your following. You'll walk away with key insights on how to create scale for your existing blogging strategy. How to Use LinkedIn to Enhance and Grow Your Business INSTRUCTOR: Mario Sundar (LinkedIn) TOPIC: LinkedIn Marketing LinkedIn is the number-one business-to-business social media network. Mario Sundar is LinkedIn's senior global social media manager and chief blogger. With nearly 100 million professionals, LinkedIn is a social network your business can't ignore. Whether you focus on B2B marketing or sales, LinkedIn can add value for every member of your organization. During this session, Mario will reveal practical tips and tricks for everyone from CEO to marketer to small business owner. How to Use Social Media to Enchant People INSTRUCTOR: Guy Kawasaki TOPIC: Engagement New York Times bestselling author Guy Kawasaki explains how to change people's hearts, minds, and actions using social media. The session features practical tips and tricks to make your social-media presence as enchanting as can be. Topics include likability, trustworthiness, content as well as push and pull methods. Word of Mouth Marketing: It's More Than Social Media INSTRUCTOR: Andy Sernovitz TOPIC: Social media tactics Word of mouth marketing is the art of getting other people to spread your message for you. It works for all marketing, but it's essential if you expect people to share your story using social med |
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