Rational Decision Making for Managers: An Introduction

Category	Management
Author	Michael Towler
Publisher	Wiley
Published	2009-08-04
Language	English
ISBN10	0470519657
ISBN13	9780470519653
Tags	business decision making managers rational
Description	Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice. Rational Decision Making for Managers features: * separate chapters on robustness analysis and game theory * a strong contextual discussion and clear structure * a concise mathematical appendix The book is essential reading for students studying business decision making, quantitative methods and business research methods.

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