How to Make the Most out of Every Media Appearance

Category	Uncategorized
Pages	288
ISBN10	0071416714
Tags	appearance business make media message
Description	George Merlis, "How to Make the Most out of Every Media Appearance" McGraw-Hill \| 2003 \| ISBN: \| 288 pages \| PDF \| 1 MB Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more uploading.com depositfiles.com Only ONE (1) RS mirror, please

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