Sponsored links
Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)
| Category | Finances and Money |
|---|---|
| Author | Wendy Montes de Oca |
| Publisher | Que |
| Published | 2011-08-21 |
| Language | English |
| ISBN10 | 0789741083 |
| ISBN13 | 9780789741080 |
| Tags | buzz content marketing sales traffic |
| Description | "Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more |
Sponsored links
Download Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) eBook
Similar eBooks that might interest you
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Soc...Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Soc...
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search ...