30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Category	Management
Author	Susan Gunelius
Publisher	McGraw-Hill
Published	2010-10-25
Language	English
ISBN10	0071743812
ISBN13	9780071743815
Tags	business marketing media small social
Description	BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: * Blogging and microblogging * Social networking and bookmarking * Audio and video * E-books and webinars * Direct and indirect marketing * Brand and relationship building * Word-of-mouth marketing * Expanding your reach and establishing your position * Integrating with traditional marketing * Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

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